The look you pictured.On the date you promised.
Color is the last step before delivery, so it's where visions get lost in endless notes and schedules fall apart. I nail your look early and hit your deadline, for commercials, films and music videos.
You shot something great. The grade should prove it.
Grading in house eats your week
Your editor is already stretched. Color becomes the thing that gets squeezed right before delivery and it shows on screen.
Colorists who miss the brief
Slow replies, a look that drifts from the treatment and rounds of notes that never land.
Good footage that looks flat
Without a proper grade, strong cinematography reads as ordinary and your audience feels it.
I only do color, so your film or campaign gets the focused, high end finish it deserves and a grade that raises the production value of every frame.
Tell me about your projectBuilt for work that has to land
Every grade is custom to your footage and your brief. No preset looks, no shortcuts.
Commercials
Broadcast and online spots where every frame carries the brand.
Branded content
Campaign films, product launches and social cutdowns with one consistent look.
Music videos
Bold, stylized looks that match the artist and stand out on the feed.
Films
Features, shorts and documentaries graded to support the story and the director's intent.
From locked cut to final master
Send the brief
Tell me about the project, the timeline and any references. You'll hear back fast with a quote.
Hand off the cut
Share your timeline and media. I handle the conform and set up the grade in DaVinci Resolve.
Review together
Get the first pass, leave notes or join a live session and make calls in real time.
Deliver
Final masters in the formats you need, ready to hand to your client.
Hi, I'm Alex.
I've spent the last decade grading commercial work. When you book Softtoast, you work with me directly. No account managers, no handing your project off to a junior.
You get a grade you're excited to show your client, replies when you need them and a delivery date you can count on.
Work with meUnlimited revisions
We keep going until you love it.
Quick turnarounds
Built around your delivery date.
Direct communication
You talk to the colorist, always.
No hidden fees
Straight hourly pricing you can plan around.
Before you book
Something else on your mind? Ask it in the quote form and I'll answer personally.
How does pricing work?
I charge hourly with no hidden fees. Once I know the length, the footage and the deliverables, I'll give you a clear estimate before anything starts.
How fast can you turn a project around?
It depends on length and complexity, but quick turnarounds are a big part of how I work. Tell me your delivery date and I'll tell you honestly if I can hit it.
What do I need to send you?
Your locked edit, a timeline export from your editing software and the original camera media. Send any references, a treatment or a lookbook too so I know the look you're after.
Do you work with clients outside Vancouver?
Yes. All projects are handled remotely, with review links and live sessions so you can see the grade as it happens.
Do you grade feature films?
Yes. I grade features, shorts and documentaries as well as commercial work. Tell me the runtime and your delivery specs and I'll scope it out for you.
What if I don't like the first pass?
Revisions are unlimited. We keep refining until you're happy with it.
Is the quote really free?
Completely. There's no obligation. It's just a quick conversation to see if we're a good fit.
Let's grade your next one.
Fill this out and I'll get back to you personally with a quote. No obligation, just a quick conversation to see if we're a good fit.
- Free quote, fast reply
- Hourly pricing with no hidden fees
- Unlimited revisions
Got it, thanks.
Your project details are in my inbox. I'll be in touch soon with next steps and a quote.
Here from YouTube?
Everything I share lives here. Tools, free downloads and one on one help with your own grading.
My DCTLs
The DCTLs I built and use on real commercial grades in DaVinci Resolve.
The Color Room
Join for the free color grading course and learn alongside others in the community.
Free downloads
LUTs, PowerGrades, my Stream Deck profile and more, all free.
Book a call with me
An hour together on your grades, your workflow or your color business.